UK

Founder

James founded Harpswood after 16 years as a national newspaper reporter and editor, including head of news at The Sun. A highly skilled communicator, James understands the news agenda and knows what journalists want. His work with Octopus Energy helped it grow from startup to global green energy giant. As Managing Director, James oversees Harpswood’s global growth while offering senior client support and staying close to the stories that matter.

Director

Abi runs Harpswood with James and brings over a decade of experience leading major campaigns for household names, tech scale-ups and FTSE100 firms. Her energy and determination sets the tone for our exceptional results. She loves working with disruptors and helping the underdogs to succeed. Abi makes sure our clients and team are thriving as the business grows globally.

Media Director

Steve spent 20 years in national newspapers, covering everything from natural disasters to celebrity interviews. His experience as a features editor gives him a sharp eye for a strong story and how to tell it. At Harpswood, he leads our media training offer, helping clients speak with clarity and confidence when it counts most.

Account Director

Danielle has led communications for a range of fast-growing businesses and global brands, helping them build credibility and cut through. She’s worked in Canada and Europe, bringing a global perspective to every brief. Strategic and steady under pressure, she’s trusted by clients for her sharp counsel and ability to turn complex briefs into standout stories.

Senior Account Manager

Grace has been part of Harpswood since day one and is known as the person who gets things done. Fluent in Spanish, she’s helped Octopus Energy expand into Spain and prepared a client for a royal visit with just 72 hours’ notice. Her calm, confident approach sets the standard for client service across the agency.

Senior Account Manager

Eva joined Harpswood after six years as a BBC broadcast journalist, where she learned what makes audiences and editors pay attention. She has an instinct for stories that cut through and a calm, detail-driven approach clients trust. A recent highlight includes an op-ed in the FT for health tech client Deep Medical.

Account Manager

Pete brings his endless enthusiasm to everything he does. With a background in corporate and financial PR, he’s quick to spot a story and jump on it. Recent newsjacking successes include ITV and BBC Breakfast interviews for clients. A true can-doer, Pete’s upbeat energy and humour are infectious.

Senior Account Executive 

Arjun joins Harpswood from a financial and corporate media relations agency where he worked with clients like Thomson Reuters, Boston Consulting Group and Chaucer Re. A graduate in Politics and Sociology from the University of Cambridge, Arjun brings his passion of converting data into engaging, newsworthy stories to the team.

Senior Account Executive

Arpana rejoined Harpswood with a master’s in Communications and strong media expertise spanning energy, technology and healthcare. Within her first week back she secured opportunities with the Wall Street Journal and BBC regional stations. Her positivity, instinct for news and tenacity make her an asset to her clients and the team.

Account Executive 

Euan joined Harpswood after graduating from the London School of Economics where he’d developed a passion for making complex ideas accessible. His background in politics and his political Substack gives him a sharp eye for stories that shape conversations. Euan has already made an impact and is excited to develop his PR skills.